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Harvard i-lab | Startup Secrets: Turning Products into Companies

Many people have good technical or even business ideas. Most of them fail, very few succeed. If your ever considered setting up your own business (or you have a friend who wants to do it), you must watch this video.

You’ve figured out your value prop, you’ve got a great product under development. Now what? How can you develop a roadmap to build a company? VCs often qualify deals as being a «feature» a «product» or a «company.» Which do you have and how will you get where you want to go?

During this session we’ll discuss how to think about designing your product as a foundational element of your business. Think beyond UX and Architecture to Whole Product, Ecosystems, and Strategic partners. Formulate how to design your go to market strategy and business model into your product with a modular architecture, distinctive packaging and a frictionless approach.

I make a mind map with notebooklm, which may be helpful.

Want to dive deeper into Startup Secrets? Explore the interactive Startup Secrets Sandbox for frameworks, insights, and tools to help you build and scale your startup: https://bit.ly/3Cwv0nK