- Everything starts with an idea. This is the first of the four jobs – the Thinkers.
- Builders convert these ideas into reality. This the second job.
- Improvers make this reality better. This is the third job.
- Producers do the work over and over again, delivering quality goods and services to the company’s customers in a repeatable manner. This is the fourth job.
And then the process begins again with new ideas and new ways of doing business being developed as the old ones become stale.
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