We enjoy our work, we put passion in everything we do, we want to improve and learn, we don’t settle. We are demanding, starting with ourselves. We do not tolerate mediocrity. Everything we do must be useful and generate real results.

We are effective with results and efficient with resources. We set meaningful performance targets and indicators to measure our impact.

We work in an integral way with the system, not in isolation with the objectives, processes, ideas, people, etc. We prefer long-term success vs. short-termism; global success vs. local or individual; the system vs. its parts; synergies vs. sterile competition; causes vs. symptoms; stakeholder vs. shareholders; winning many championships together vs. scoring the next point.

Errors and difficulties are learning opportunities. When we find them, we focus on what we can do to create solutions, and in this process we improve our doing and our being (aretē). We give the best of ourselves regardless of the results or the opinions of others. We try to be exemplary, even if no one else sees us or has no external award.

We do not confuse excellence with perfectionism. We balance the highest possible quality with the pragmatism, efficiency and practicality necessary to add value and achieve relevant results with limited resources. We value and integrate the past and the future, and we seek the best solutions wherever they come from.

We look for the most natural way (tao), easy and intelligent, without forcing things (wu wei) and we simplify the excessively complex (zen). We avoid noise and enjoy life.

Related values:

• Effectiveness
• Integrality
• Pragmatism
• Passion
• Ease (wu wei, tao and zen)