Most people stay stuck in predictable patterns because they keep doing what’s “normal” — what everyone else in their industry is already doing.
Paul Rulkens argues that extraordinary success doesn’t come from working harder, but from thinking differently and deliberately breaking outdated norms. Only about 3% of people are willing to do this — and they are the ones who achieve breakthrough results, while the rest end up working for them.
Ask yourself:
- Are you achieving normal results because you’re following normal rules?
- What if the biggest obstacle to your success is not outside you, but inside your thinking box?
- If the majority is always wrong when it comes to high performance — are you willing to be in the minority?
- What industry rule would you dare to break if you knew success depended on it?
- Are you working toward innovation or just working harder at what already isn’t working?
This talk is very interesting and well delivered with, humour and skill, but we could argue that doing things completely different can lead to great success… or great failure. Watch out for the survivor bias!
The point here is to think originally, but then assess your ideas critically before you commit to them.
If you want to know more:
The Thinking Skills That Will Set You Apart as a Leader
Skepticism: Why critical thinking makes you smarter
La crisis de los misiles de Kennedy – Toma de decisiones estratégicas en incertidumbre
50 sesgos cognitivos que pueden perjudicar la toma de decisiones (de otros, claro, no la tuya)




