Another great interview by Chris Williamson, with Ayelet Fishbach, PhD, Professor of Behavioural Science and Marketing at the University of Chicago and an author.
The ability to motivate ourselves to do the things we want to do and stop doing the things we don’t would be a superpower. Sadly, motivation tends to be fleeting if it’s not outright elusive and relying on YouTube motivational speeches can only help so much.
Expect to learn why your goal setting is probably all wrong, why plans to not do something are much less likely to succeed, how to overcome motivation dips, how to deal with negative feedback, why you shouldn’t rely on willpower and self-control, the solution to juggling multiple goals at once and much more…
